Lakoff, George. <br/><br/>
Don't think of an elephant! :  know your values and frame the debate : the essential guide for progressives / 
George Lakoff ; foreword by Howard Dean ; introduction by Don Hazen. 
 - White River Junction, Vt. :  Chelsea Green Pub. Co.,  2004. 
 - xvi, 124 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Theory and application -- Framing 101 : how to take back public discourse -- Enter the terminator! -- What's in a word? plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust : beyond lying -- From theory to action -- What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives. 
<br/><br/><label>ISBN: </label>1931498717 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2004018919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics--United States.<br/>Progressivism (United States politics)<br/>Frames (Linguistics)--Political aspects--United States.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Politics and government--2001-2009.
<br/><br/><label>LC Class. No.: </label>JA85.2.U6  / L35 2004 
<br/><br/><label>Dewey Class. No.: </label>320.51/3/0973