Communication of innovations; a cross-cultural approach
Rogers, Everett M.
Communication of innovations; a cross-cultural approach [by] Everett M. Rogers with F. Floyd Shoemaker. - 2d ed. - New York, Free Press [1971] - xix, 476 p. illus. 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.
Bibliography: p. 387-466.
78122276
Social change--Cross-cultural studies.
Technological innovations--Social aspects.
Diffusion of innovations.
HM101 / .R57 1971
301.2/42
Communication of innovations; a cross-cultural approach [by] Everett M. Rogers with F. Floyd Shoemaker. - 2d ed. - New York, Free Press [1971] - xix, 476 p. illus. 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.
Bibliography: p. 387-466.
78122276
Social change--Cross-cultural studies.
Technological innovations--Social aspects.
Diffusion of innovations.
HM101 / .R57 1971
301.2/42